How ActiveProtect Helps MSPs Win More Business
How Flexible ActiveProtect Deployments Help MSPs Win More Business
Winning new customers has become one of the biggest challenges for Managed Service Providers (MSPs). According to industry research, 71% of MSPs identify customer acquisition as their greatest obstacle. One reason is that customer requirements continue to evolve. Businesses now have different deployment preferences, recovery objectives, compliance requirements, infrastructure limitations, and budget expectations.
Supporting every customer with separate backup platforms is expensive, time-consuming, and difficult to manage.
Synology ActiveProtect addresses this challenge by giving MSPs a flexible backup platform that supports multiple deployment models with a single solution. Whether protecting a small branch office or delivering enterprise Backup-as-a-Service (BaaS), ActiveProtect enables service providers to expand their customer base while maintaining operational efficiency.
ActiveProtect: One Backup Platform for Every Deployment
Synology ActiveProtect is an integrated backup appliance that combines hardware and software into a single platform designed for enterprise-grade cyber resilience.
The ActiveProtect portfolio includes:
DP300 Series desktop appliances
DP5000 Series compact 1U rackmount appliances
DP7000 Series high-capacity 2U enterprise appliances
This range allows MSPs to protect everything from small remote offices to enterprise data centers while managing every deployment through one unified platform.
DP300 Series: Perfect for Edge Deployments
The DP300 Series is designed for customer sites where space and infrastructure are limited.
Ideal deployment scenarios include:
Branch offices
Remote locations
Retail stores
Small and medium-sized businesses
Despite its compact desktop design, the DP300 Series delivers the same enterprise backup software found across the entire ActiveProtect family, providing reliable protection without requiring a dedicated server room.
DP5000 Series: Built for Growing Customers and MSP Services
The DP5000 Series offers exceptional flexibility for both customer deployments and managed services.
Organizations can deploy it on-site to protect larger workloads and achieve faster recovery performance.
MSPs can also use the DP5000 as an affordable platform for:
Backup-as-a-Service (BaaS)
Disaster Recovery-as-a-Service (DRaaS)
Multi-tenant backup environments
Its balance of performance, scalability, and affordability makes it an ideal solution for growing service providers.
DP7000 Series: Enterprise Backup at Scale
The DP7000 Series is designed for MSP data centers and enterprise environments requiring maximum performance.
Common deployment scenarios include:
Large virtualization environments
Enterprise data centers
Multi-customer backup platforms
Centralized disaster recovery environments
With the highest capacity in the ActiveProtect lineup, the DP7000 enables MSPs to consolidate backup management for multiple customers from a single platform while simplifying administration across distributed environments.
Flexible Deployment Models for Every Customer
No two customers have identical backup requirements.
ActiveProtect supports multiple deployment strategies, allowing MSPs to tailor their services to each customer’s infrastructure and business goals.
MSP-Hosted Centralized Backup
In this model, customer workloads are backed up directly to an ActiveProtect appliance hosted within the MSP’s own data center.
Depending on customer requirements, providers can deploy either the DP5000 or DP7000 Series.
Benefits include:
Centralized backup management
Shared disaster recovery infrastructure
Better resource utilization
Lower operational costs
Simplified multi-customer administration
This approach is ideal for organizations that prefer not to maintain backup infrastructure on-site.
Customer-Hosted Backup with Off-Site Protection
Organizations with stricter recovery requirements may deploy an ActiveProtect appliance locally while replicating backup data to an MSP-managed environment.
Off-site copies can be stored on:
ActiveProtect DP5000 Series
ActiveProtect DP7000 Series
Synology NAS
Synology C2
S3-compatible cloud storage
Wasabi cloud storage
This deployment combines fast local recovery with secure off-site protection, helping organizations strengthen disaster recovery and business continuity.
Simplified Operations for MSPs
Managing multiple backup environments becomes significantly easier with ActiveProtect.
Unlike traditional backup solutions that require separate hardware, software, storage, and licensing, ActiveProtect arrives as a fully integrated appliance.
Benefits include:
Faster deployment
Simplified procurement
Reduced compatibility concerns
Quicker customer onboarding
Automation further reduces administrative effort.
For example, when new Microsoft 365 users are added, ActiveProtect can automatically begin protecting them. Likewise, accounts that are removed from the organization can automatically be excluded from backup policies.
This minimizes manual administration while ensuring backup coverage stays current.
Built-In Backup Verification
Reliable backups are only valuable if they can be successfully restored.
ActiveProtect includes automated backup verification that regularly validates recovery readiness inside an isolated environment.
The platform records verification sessions as video evidence, allowing MSPs to demonstrate backup integrity without performing manual recovery tests.
Support for SNMP also enables integration with existing monitoring platforms, giving service providers greater visibility across customer environments.
Enterprise-Grade Cyber Resilience
Security remains a core component of every ActiveProtect appliance.
Built-in protection includes:
Immutable WORM storage
Automatic backup verification
Disaster recovery testing
Sandboxed recovery validation
Redundant power supplies (DP5000 and DP7000)
Network redundancy
These capabilities help eliminate single points of failure while strengthening protection against ransomware and accidental data loss.
Lower Costs and Higher Profitability
ActiveProtect helps MSPs improve service margins by reducing infrastructure and licensing expenses.
Synology’s SURE (Synology Unified Reduction Engine) minimizes storage requirements through source-side and server-side deduplication, reducing both network traffic and storage consumption.
As backup repositories continue to grow, automatic storage tiering moves older backup data to cloud storage, helping MSPs control long-term storage costs.
Unlike many competing platforms, ActiveProtect does not charge per protected user or device.
Instead, organizations benefit from appliance-based licensing that provides predictable operating costs while allowing backup coverage to expand without increasing subscription fees.
For Microsoft 365 environments, this licensing model can significantly improve service profitability compared to traditional per-user backup licensing models.
Actual savings will vary depending on pricing, customer mix, bundled services, and deployment models.
Create More Valuable Managed Services
Beyond backup itself, ActiveProtect includes enterprise features that MSPs can package as premium managed services.
These include:
Disaster recovery testing
Immutable backup protection
Backup verification
Cyber resilience assessments
Multi-site backup management
Business continuity services
Offering these capabilities allows MSPs to differentiate their services while creating additional recurring revenue opportunities.
About Epis Technology
Epis Technology helps organizations build resilient Microsoft 365 backup environments through Synology consulting, ransomware recovery planning, backup architecture design, storage optimization, disaster recovery strategy, cybersecurity consulting, and ongoing Synology support.
The Synology ActiveProtect portfolio provides a complete backup platform for organizations of every size, from remote offices using the DP300 Series to enterprise data centers powered by the DP7000 Series.
By combining flexible deployment options, integrated cyber resilience, simplified management, predictable licensing, and scalable architecture, ActiveProtect helps MSPs win more customers, improve profitability, and deliver enterprise-grade data protection with confidence.