Synology at NAB: Media and Data Innovation
Synology Showcases Media Production Innovations at NAB 2023
At the 2023 NAB Show New York, Synology highlighted a suite of data management and storage innovations tailored to media and entertainment workflows, a sector where large files, remote collaboration, and rapid turnaround times are critical. The event, held in October 2023, drew content creators, IT teams, and broadcast technology professionals seeking solutions that streamline production, protect data, and support distributed teams working on high-stakes projects.
Synology’s presence emphasized how modern storage platforms can address the evolving challenges in media production from high-performance editing environments to robust data protection strategies that safeguard creative assets at every stage of the workflow.
Modern Data Management for Media Workflows
One of the main focal points of Synology’s showcase was modern data management solutions designed for studios and production houses working with large volumes of video, audio, and visual effects files. Synology Drive and ShareSync were highlighted as tools that help teams synchronize and share files seamlessly across different NAS units in multiple locations, ensuring editors and collaborators always work with the latest project files, whether they are in the studio or remote. These tools enable real-time access through mobile apps, desktop clients, and web browsers, making cross-location collaboration more efficient than ever.
For studios where creative assets are constantly evolving and often shared with external partners, these sync and share capabilities greatly reduce version confusion and accelerate production timelines.
High-Availability Storage for Critical Operations
In media production, downtime can halt creative progress and disrupt tight delivery schedules. To address this, Synology showcased its High Availability (SHA) architecture, which links two NAS servers into a failover cluster. If the primary system encounters a fault, the secondary server takes over automatically, minimizing disruption and maintaining access to critical projects. This capability is particularly valuable for post-production environments where every minute of downtime translates to workflow delays and potential financial impact.
Immutable Backup and Fast Recovery Options
Another core highlight was Synology’s support for immutable snapshots and rapid recovery through its DSM platform. With snapshot capabilities in DSM 7.2 and later releases, media teams can create versions of folders and files that cannot be altered or deleted before a defined retention period ends. This protects against both accidental content deletion and malicious attacks like ransomware issues that can be devastating in environments that manage terabytes of critical media. These snapshots can be backed up to additional NAS units or even cloud targets, giving studios confidence that they can roll back to a known good state if needed.
Featured High-Performance Hardware for Media Production
To support intensive workloads, Synology showcased enterprise-class systems such as the FS6400 all-flash server and the SA6400 12-bay server, which are built for I/O-intensive tasks and high-throughput streaming common requirements in modern post-production and collaborative editing setups. With powerful processors and high-performance metrics, these systems help reduce bottlenecks when working with 4K+, HDR, or large multi-track media sessions.
High-performance servers also support advanced storage features such as tiered caching, high-speed connectivity, and robust RAID configurations, ensuring studios can scale their infrastructure without sacrificing performance or reliability.
Why These Innovations Matter to Media Workflows
Media and entertainment production environments face unique data demands:
Massive project files
High-speed collaboration
Strict delivery deadlines
Need for reliable long-term project archives.
Synology’s combination of file synchronization, high-availability storage, immutable backups, and powerful server hardware meets these needs by providing a platform that scales with project complexity and team distribution.
These innovations also align with industry trends toward remote production workflows and cloud hybrid architectures, which require storage systems that can operate seamlessly across physical and cloud environments without introducing extra complexity or risk.
Synology-Focused Solution Overview
Synology’s media-centric portfolio delivers integrated storage and data management tools that help production teams store, protect, collaborate on, and recover media assets efficiently. From scalable NAS hardware to centralized management via DSM and advanced backup features, Synology enables studios to build resilient, performance-driven workflows. By combining high-availability clusters with intelligent file synchronization and immutable protection, studios can ensure data integrity and make sure creative teams stay productive even in high-pressure environments.
How Epis Technology Helps Media & Production Workflows
Deploying and optimizing storage solutions for media workflows is more complex than installing hardware. Epis Technology helps businesses and creative organizations design and implement tailored storage infrastructures that harness Synology’s strengths. Their services include assessing production data requirements, configuring high-availability and hybrid backup systems, and integrating remote collaboration workflows that support distributed post-production teams. Epis Technology ensures that storage, backup, and access models align with project timelines, security needs, and future scalability, helping creative teams focus on artistry instead of infrastructure issues.
Synology’s presence at the NAB 2023 Show New York underscored how purposeful storage innovation can streamline media production workflows. By emphasizing collaboration, performance, and data protection, Synology’s latest solutions offer studios and broadcast professionals the tools they need to manage rising workloads, protect critical assets, and support remote creative teams without sacrificing security or uptime.
With expert deployment and strategic support from Epis Technology, media organizations can confidently adopt these solutions, ensuring that their storage infrastructure matches the pace and ambition of modern content creation.
About Epis Technology
Epis Technology provides enterprise IT infrastructure, Synology consulting, and data protection services. The company specializes in scalable storage solutions, hybrid cloud and NAS deployments, fully managed backups, and business continuity planning. Epis Technology helps organizations secure, manage, and optimize their data environments with tailored strategies and professional deployment expertise.